When Alsa Construction came to us, they were already delivering kitchen and bath projects in Los Angeles, but lacked a reliable marketing channel: the website didn’t generate a predictable flow of inquiries, and occasional ad runs produced spikes with no clear unit economics. The client had tried Google Ads on their own and with vendors — lead quality was low, there were many non-target and fake/bot submissions, and some inquiries were getting lost.

The business ran mostly on referrals, which was no longer enough to keep crews consistently booked or to scale. We needed to build a system that regularly brings quality inquiries from homeowners with budgets for custom, from-scratch projects.

We chose Google Ads as the primary paid demand source and integrated website → offers → analytics into a single pipeline so each lead moves all the way to measurement/estimate and signed contract rather than getting lost.

Project goals

• Launch a predictable stream of leads for Kitchen Remodeling and Bathroom Remodeling.
• Keep CPL within target and increase the share of “warm” inquiries (ready for measurement/estimate).
• Set up transparent analytics: see which ad drove each lead and how it progressed (measurement → contract).
• Package the offers: Free 3D Design, All-inclusive package, on-time & quality guarantee.
• Build a scalable ad system.

Name: Alsa Construction
Domain: alsaconstruction.com
Engagement: 2024 — present

The client came to us because high-quality marketing on their U.S. market is several times more expensive. We’re based in Azerbaijan, work extensively across mature Asian markets, and offer senior-level expertise at a more accessible cost — which makes it a clear savings for a U.S. company. We agreed on a test and started with a competitive review in Los Angeles; the research showed we could build a better-than-market setup, so we decided to proceed.

Alsa Construction is a Los Angeles–based company that designs and installs custom kitchens and bathrooms from the ground up, turnkey. Their target customers are homeowners who want a full, end-to-end project — from design and material selection through fabrication, installation, and final handoff — not cabinet refacing or other cosmetic touch-ups. In this case study, we’ll walk through the offers and channels we chose, how we set up analytics, and why the results were strong.

Core services:

• Custom kitchens — design, fabrication, installation
• Custom bathrooms & full remodels
• In-home measurements, 3D design, material selection, turnkey installation

Starting point:
When Alsa Construction came to us, the company had a website and some scattered ad activity, but no steady flow of inquiries: there weren’t enough leads to keep crews consistently booked, and cost per lead was all over the place.

$ 480,000 in sales from 27 leads — Kitchen remodeling case in Los Angeles

What We Did

We built a complete acquisition system for Alsa Construction — from analytics and a new website to a setup ready to scale in Google Ads.

🟡 Sneak peek: the ad results were outstanding. To see exactly how we got there and what worked, keep reading — the full breakdown is below.

First, the website

The old site tried to cover “everything for everyone,” loaded slowly, and converted poorly. They ran ads — but inquiries barely came in.

Objective

About the Client

Hi — we’re DeepProfy, a marketing agency that makes results transparent and predictable.
In this case study, we’ll show how we built a client-acquisition system for a kitchen & bath remodeler in Los Angeles — from strategy and offers to analytics and Google Ads — and generated $480,000 in revenue. We’ll break down the initial goals, the key tools, and why leads started turning into signed jobs.

Built a new website

Service pages split by intent.
If someone searches for a kitchen, they land on the Kitchen Remodeling page; for a bathroom — the Bathroom Remodeling page. Each page has its own photos, proof points, and CTAs.

Clear, strong value prop.
Every page leads with: Free 3D Design, turnkey delivery, firm timelines in the contract, warranty, licensed & insured.

Trust & proof.
Large before/after photos, reviews, real case studies, and a “how we work, step by step” section.

Usability & speed.
Fast on mobile, sticky call button, and short forms (3–4 fields).

Why this works.
The closer a page matches the search intent, the higher the conversion rate — and the lower the cost per lead.

Old website homepage

Real Projects: photo + video proof

New Kitchen Remodeling page

Completed Projects section

A video walkthrough for each kitchen

Quiz: a quick way to find the right solution and an easy way to leave your contact info

To lift conversion, we added a short on-site quiz (4–5 questions, ~1 minute). In the U.S. market this format is less common, so it stands out and lowers the barrier to start.

What it does for the business:

• More inquiries via “soft” engagement: it’s easier to start with a quiz than to call right away.
• Pre-qualification: answers help us estimate budget more accurately and prep for the call.
• Fast path: after the quiz, one-tap options to Book a measurement / get a 3D design, WhatsApp, or call.

Quiz Form Example

“Free 3D Design” block: quick offer & easy booking

A short, clear block so someone can leave their info in 10–15 seconds.

What’s inside:

• Benefit-first headline: “Book a free 3D design consultation.”
• Bulleted talking points for the meeting: materials, how they look, smart savings, current trends.
• Bright badge: “3D design — free.”
• Mini-form: Name and Phone, plus a “Book a Consultation” button.

Why it works:

• Clear, no-obligation value.
• Simple form = lower friction, more inquiries.
• Designer photo + specific bullets build trust.

Contact page: everything in one place

We built a dedicated Contact page so everything’s in one place — easier for customers and for the sales team.

What’s on the page:

• Phone numbers (primary + secondary) — tap to call.
• Social links — current, active profiles.
• Contact form — Name and Phone.

At last, the fun part: ads 🙂

Big picture (plain English): how we launched Google Ads and why leads became steady while CPL dropped.

What we did

1) Campaign type — Search only

• Launched Search and skipped extra formats.
• Built English, high-intent keywords: kitchen remodeling, custom kitchen, kitchen design Los Angeles, etc.
• Used Exact and Phrase match + a large negative list to filter out DIY, used, and other low-intent queries.

2) Geography — Los Angeles only

Targeted the city (LA) to get leads from the actual service area and with the right budget.

3) Strong offers in the ads

Not “cheap,” but clear value:

• Free 3D Design
• All-inclusive package
• Free soft-close upgrade for the entire set
• Licensed, bonded & insured
• Timelines & warranty in the contract

Added sitelinks: Prices / Portfolio / Specials / Book a measurement.

4) Strategy - “Maximize Conversions”

We started with the Maximize Conversions strategy, using properly set goals — form submissions, calls, and WhatsApp messages.
As the campaign collected data, the system kept learning, and the cost per lead dropped week by week.
Once we had enough data, we set a target CPA and maintained it steadily.

5) Continuous Optimization

We kept improving performance week after week: pruning irrelevant search terms (adding negatives), expanding with high-performing keywords, rewriting underperforming headlines, and shifting budget toward ad groups with the lowest CPL.

The landing aligned with intent: if someone searched “kitchen,” they landed on the kitchen remodeling page with a clear, relevant value proposition.

Results: a Los Angeles–targeted Search campaign with strong offers and Maximize Conversions bidding delivered a steady flow of leads while the cost per lead kept trending down. Full breakdown with details and numbers below.

Results in Numbers

In Numbers (1st Month)

• $6,622 — ad spend
• 296 clicks
• $22.37 — average CPC
• 27 conversions (leads: calls, forms, WhatsApp)
• 5 sales totaling $480,000
• $96,000 — average sale value

Derived Metrics (simple & transparent)

• CPL (Cost per Lead): $6,622 ÷ 27 ≈ $245.26
• CAC (Cost per Sale): $6,622 ÷ 5 ≈ $1,324.40
• CR (Click → Lead): 27 ÷ 296 ≈ 9.12%
• CR (Lead → Sale): 5 ÷ 27 ≈ 18.52%
• ROAS: $480,000 ÷ $6,622 ≈ ×72.49

What This Means for the Business

• Even a single sale more than covers the monthly ad budget — and we closed 5.
• With ~$245 CPL and ~$1.3k CAC against a $96k average ticket, the unit economics are very strong.
• Intent-driven Search + strong offers produced a high lead→sale conversion (~18.5%).

Bottom Line: the campaign delivers high-quality leads and can scale without eroding profitability — the ROAS cushion is huge.

Key Takeaways — What Worked Best

1) Intent-Driven Search in a Single Metro (Los Angeles)

Focused on high-intent queries: “kitchen remodeling,” “custom kitchen,” “kitchen design Los Angeles,” etc.
👉 Precise traffic without spreading budgets across formats or regions → higher click-to-lead conversion.

2) Clear, Compelling Offers in the Ads

Not “cheap” — value: Free 3D design, all-inclusive pricing, licensed/bonded/insured, firm timelines and a written warranty in the contract.
👉 More informed, high-intent leads.

3) Landing pages aligned to intent (Kitchen/Bath) + short lead forms

If someone searches for a kitchen, they land on the Kitchen page with a relevant value proposition, portfolio, and a short form (3–4 fields).
👉 Less friction, higher conversion rate, and CPL holds around $245.

4) Proof-based portfolio: photos + short video walkthroughs

We show real projects with clear before/after photos and quick clips.
👉 Removes doubts faster and increases the share of inquiries coming from the Projects/Portfolio section.

5) Maximize Conversions + Ongoing Query Hygiene

We launched on Maximize Conversions; as the system learned, CPL kept dropping. We routinely pruned search terms (added negatives) and doubled down on winning combos.
👉 Steady lead flow with a controlled, predictable CPL.

Bottom line: a tight focus (Los Angeles + Search), honest offers, intent-matched landing pages, and disciplined optimization produced high-ticket but predictable sales at a very low acquisition cost.

Request a free audit — we’ll check your campaigns and tell you what can be improved.

Want results like this?

Frequently Asked Questions (FAQ)

Got questions? You’re not alone — here are the things most clients ask before we start. Short, honest answers to help you see how the process works and what results to expect.

We’re always open to a conversation. Fill out the form, and we’ll explain in detail exactly how we can help your business.

Still have questions?